Convincing your audience to take that extra step and become a customer is tricky, even when it comes to the Internet. A big step in this process is creating the best web content possible. It’s not enough to simply rank for key search terms. The message needs to be warm…

Hiring a blog copywriter will continue to be one of the best ways to help your business grow as we move into 2022. I often use the same analogy to describe the benefits of blog copywriting to my clients. It’s not a quick fix or a miracle cure. Blogging is…

Learn How to Market Your Health and Wellness Business So It Stands Out In a Crowded Marketplace “The greatest wealth is health.” -Virgil Marketing for health and wellness companies will continue to be of vital importance. While the industry is rising in prevalence, a growing customer base means many sectors of this industry are becoming saturated. Strong health and wellness marketing practices will ensure that your practice…

Improving your health and wellness copywriting skills can help you to grow your business. Your patients or customers are out there doing the research they need to be doing to improve their health. They’re looking up the type of information that will improve their quality of life right now. If…

Are you getting as much mileage out of each post that you write, with a blogging checklist? Writing a blog post that your audience will read and take action on isn’t a complicated endeavor, but it does contain several steps. It helps if you can keep each step straight before…

When to write a press release is an important public relations question for all businesses. They are an effective tool when they are used in the proper strategic manner. The main purpose of a press release is to notify the media about a newsworthy event, product launch, or other occurrence…

Writing a good case study goes beyond just a simple testimonial. They showcase how a real-life customer used your product or service to solve a genuine problem. They highlight how you helped them accomplish their goal. A good case study is written with your potential customer in mind as the…

Your customers are searching for you. They’re scrolling through the results. But if your industry is anything like most, there could be hundreds, if not thousands of results. In order to prevent the feeling of overwhelm that sinks in, they likely stick to the front page of the search engines…

Copywriting for services pages answers one specific question. You know the one, it’s the first question you’re asked at any party or networking event. On the surface, it’s a basic question, but those who answer it well somehow feel more compelling and worthy of our time. The question: “What do…