Learn How to Market Your Health and Wellness Business So It Stands Out In a Crowded Marketplace

“The greatest wealth is health.”

-Virgil

Marketing for health and wellness companies will continue to be of vital importance. While the industry is rising in prevalence, a growing customer base means many sectors of this industry are becoming saturated. Strong health and wellness marketing practices will ensure that your practice or business can succeed.

What We Are Talking About When We’re Talking About Health and Wellness

Chronic illnesses such as diabetes, cancer, dementia…


Improving your health and wellness copywriting skills can help you to grow your business. Your patients or customers are out there doing the research they need to be doing to improve their health. They’re looking up the type of information that will improve their quality of life right now.

If it’s your website that they land on, you’ll want them to book an appointment, buy your product, or sign up for your service before they’re done. Strong website copy can help you to establish trust amongst new customers. This can be accomplished through quality health and wellness copywriting.

The Many Business Sectors In Health and Wellness


Are you getting as much mileage out of each post that you write, with a blogging checklist?

Writing a blog post that your audience will read and take action on isn’t a complicated endeavor, but it does contain several steps. It helps if you can keep each step straight before you publish, with a thorough blogging checklist.

If you do everything on this list below you can be sure that you’re getting as much out of your blog post as possible. …


When to write a press release is an important public relations question for all businesses. They are an effective tool when they are used in the proper strategic manner. The main purpose of a press release is to notify the media about a newsworthy event, product launch, or other occurrence for your company.

It can be distributed to the media through a variety of methods, but it doesn’t automatically mean that your news will gain the visibility you are looking for. The media may look upon your press release with a discerning eye.

It helps to make sure the answer…


Writing a good case study requires making sure that your potential customer sees themselves in the subject matter.
Writing a good case study requires making sure that your potential customer sees themselves in the subject matter.

Writing a good case study goes beyond just a simple testimonial. They showcase how a real-life customer used your product or service to solve a genuine problem. They highlight how you helped them accomplish their goal.

A good case study is written with your potential customer in mind as the audience. The main objective is to show that you’ve helped others with similar problems, and you can help them, too. One saying often thrown around in writing is “Show, don’t tell.” A case study shows your audience what your company can do.

Writing a good case study involves including key…


Your customers are searching for you. They’re scrolling through the results.

But if your industry is anything like most, there could be hundreds, if not thousands of results. In order to prevent the feeling of overwhelm that sinks in, they likely stick to the front page of the search engines. Is it your product that they find?

Copywriting for product pages is about creating visibility in the search engines. It’s the most practical way to find customers online. That cannot come at the expense of well-written copy that convinces your customers to purchase, however.

Below are a few things to…


Copywriting for services pages answers one specific question. You know the one, it’s the first question you’re asked at any party or networking event. On the surface, it’s a basic question, but those who answer it well somehow feel more compelling and worthy of our time.

The question: “What do you do?”

That’s it.

It’s the question on the mind of any potential client or customer perusing your services pages. Copywriting for websites, and copywriting for services pages involves establishing your likability, and winning your readers’ trust. …


A digital copywriter can help you tell your story in a way that differentiates your business and helps you to stand out from the competition. When you’re talking about your online presence, this is as important as ever.

For too many businesses, their online presence is governed by things they should be doing, because the competition is doing them, too. Here are just a few ways a digital copywriter can help:

  • Website content
  • Blogging
  • Landing pages
  • Press releases

These are tasks that many businesses mindlessly tick off a checklist because they don’t want to fall behind. But when they are…


I recently received a bit of feedback about my website and online presence that caught me a little by surprise. As someone who runs their own business, I feel like I’m constantly operating in some form of self-promotion. I’m trying to educate business owners, and help them understand what I do, and why it’s important for them.

So, when a business coach told me that I don’t self-promote nearly enough, it caught my attention. Let’s face it, nobody likes talking about themselves, but for business owners, it’s also a necessary evil, if you’d also like to sell your services.

If…


The health and wellness industry is a thriving, multi-billion dollar consumer sector, and remains poised for growth into the future. However, any industry that large is bound to be competitive. In order to stand out, it takes a strong message that differentiates your brand and clearly articulates why potential customers should choose you.

There’s a lot of noise in this field. High-end copywriting for health and wellness companies helps them to cut through this noise and gain the visibility they will need to thrive, and take advantage of the large customer base that this industry offers.

How Do You Achieve this Differentiation?

Matthew Brennan, Copywriter

Bridging businesses to their customer base via top-notch content. A sucker for music that rocks and a good football game.

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