Great Copy: The 11 Commandments For Producing Content That Sells

The 11 Commandments of Great Copy

  • How many people suffer from the problem that your company solves?
  • What makes your solution better than the other solutions available on the market? (What is your product differentiation?)
  • Who is your potential audience, and how are you attempting to reach them?
  • What are all the key benefits of your product or service?



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Matthew Brennan, Copywriter

Matthew Brennan, Copywriter


Bridging businesses to their customer base via top-notch content. A sucker for music that rocks and a good football game.