Hiring a Copywriter for Holistic Medicine Practices

What to Look for in a Healthcare Copywriter

  • Empower patients to take control of their health.
  • Help potential patients understand that there are alternatives to potentially harmful medicines and invasive procedures.
  • Educate potential patients on the impact of their ailment and the simple steps that they can take to immediately improve their health.
  • Convey the success rate of your approach and the benefits of this medical approach, versus traditional alternatives.

A Copywriter for Holistic Medicine Practices

  • Blogs — A holistic health practice can use blogs and articles to educate readers, and to establish trust. Blog posts can empower patients, and give them high-quality information from a respected source.
  • Website content — The content on your website should thoroughly explain what your practice does, and how you help patients. It should identify with your readers’ problem, and show them why you are the best solution for fixing it. Last, it should also make it easy for your readers to take action.
  • Landing pages — Creating a page with compelling sales content that highlights your practice can be an excellent way to increase your patient load. These pages often have some type of offer associated to entice readers to take action.
  • Case studies — If you have happy patients who swear by your work, it may be time to create case studies around their experience. These case studies can be done in a way that is HIPAA compliant.
  • Sales letters — If you’re looking to grow your practice it may help to send out an introductory sales letter within your community. This letter can be a great way to increase local exposure to your practice.

Empowering Healthcare Consumers

  • Naturopaths
  • Nutritionists or dieticians
  • Acupuncture
  • Chiropractors
  • Supplement industry
  • Herbalists
  • Massage therapists
  • Meditation
  • Yoga

Hire a Copywriter for Holistic Medicine Practices



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Matthew Brennan, Copywriter

Matthew Brennan, Copywriter


Bridging businesses to their customer base via top-notch content. A sucker for music that rocks and a good football game.