I recently received a bit of feedback about my website and online presence that caught me a little by surprise. As someone who runs their own business, I feel like I’m constantly operating in some form of self-promotion. I’m trying to educate business owners, and help them understand what I do, and why it’s important for them.
So, when a business coach told me that I don’t self-promote nearly enough, it caught my attention. Let’s face it, nobody likes talking about themselves, but for business owners, it’s also a necessary evil, if you’d also like to sell your services.
If you’ve made it to this post, I want you to understand the value that comes from hiring a professional copywriter. But not just any professional copywriter — me. I’ve got a unique skill set that can bring value to your business. Below are five reasons that your search for someone to convey your marketing message ends here.
5 Reasons You Should Hire Me Today As Your Professional Copywriter
I’ve Worked as a Professional Writer for More than 20 Years
I cringe a little when that sentence landed on the screen because I don’t think of myself as someone who’s old enough to have done anything professionally for that long. But here I am. At the ripe age of 20, I walked into my college newspaper and reported on the impact that many of the local students were having in the community. I wrote about powerful speeches from world-renowned dignitaries.
I continued writing for newspapers and magazines for another decade after that, before transitioning to copywriting full time. All of this means I have an eye for a story. I understand how to tell your company’s story in a way that builds trust with your audience and can help your business to grow.
When prospective copywriting clients ask me if I have any experience writing in their industry, the answer is often yes. But when it’s not, I tell them that as a journalist, it was my job to learn as much about a given subject as I could, and then write about it. That’s a skill that’s easily transferable to the copywriting world and I’ve used it dozens of times.
One last piece on how a copywriter with a journalistic background can help your business. With this background, I’m better able to provide an objective viewpoint on your business. This results in a marketing message free of hard-to-understand corporate jargon, that will more easily resonate with your audience. This storytelling background means that I’ll always keep your audience at the heart of any marketing message.
The Ability to Grow Your Audience
In recent months I’ve grown my own business considerably through more powerful search engine optimization results. I’ve had the pleasure of working with several new clients because of the new visibility that my website gained. In nearly every industry the competition is stiff, especially online. I’ve ranked highly for between 10–15 highly-searched keywords.
It takes a steady stream of published blog posts, optimized web pages, and a robust content strategy to see results, and I’ve written hundreds of blog posts over the last decade on this site. That kind of SEO isn’t an overnight project, but more due to the discipline of continuing to write and educate my audience over that time. When you hire a professional copywriter to build out your content strategy, you’re laying the foundation for success.
It’s important to work with a copywriter who can balance the needs of your audience with the requirements that Google and the other search engines look for to optimize your website.
I am Also a Certified Health and Wellness Coach
Businesses within the health and wellness industry may certainly look at this as a plus. I speak their language and understand their mission. But here’s why this might matter to businesses in other industries as well: I understand what it takes to be disciplined and work toward a goal.
I understand what it takes to establish a content plan and work toward your stated marketing objectives. I can help you better achieve your intended results.
I’ve Worked with Hundreds of Clients
As a generalist copywriter, I’ve worked with clients in all sorts of industries from health and wellness, tomarketing to technology companies, and law. I’ve helped Fortune 500 companies, and startups looking to launch their video game controller idea on Kickstarter. Chances are I’ve helped someone like you, too.
But even if I haven’t, “Do you have experience writing in (fill in the blank) industry” is still an overrated question. See the answer above. If I haven’t worked in your industry, it is my job to learn as much as possible about a given subject, and then write about it — and that is my commitment to any new client.
I Wrote the Book on Website Content and Blogging
The vast majority of what I do for clients is in website content and blogging. So, when my career went largely down that path, I decided to publish a book on the subject. Write Right — Sell Now can help you learn why it’s crucial to use your website and blog to become the master of your own story. It can tell you what you need to know to create the visibility that you need in order to grow your business.
The book is available on Amazon.
Your Shopping for a Copywriter Stops Here
You’ll have to excuse the blatant self-promotion that comes with this post, but hopefully you understand what’s necessary to get your marketing message off the ground. When it comes to telling your business’s story, it’s important that you hire someone who’s experienced. You’ll need someone who can bring ideas to the table, and help you to translate your story in a way that resonates with your audience.
Contact me today to talk about your next project!
Matt Brennan is a Chicago Marketing Copywriter and copy editor. He has more than 20 years of experience as a professional writer. His work has been published in ProBlogger, Addicted2Success, and Business 2 Community. He is also the author of Write Right — Sell Now and The Virus and Us.